Licensed R.E. Salesperson
Honghao Lu started his career in his late 20’s when the New York real estate market was rebounding after the financial crisis. He has a Master’s Degree in Computer Science and transformed to a real estate salesperson right after purchasing property. Honghao serves both Manhattan and certain areas of Long Island. Growing up in a prosperous area of China, he has a tremendous network of business people there and specializes in helping them purchase real estate properties in NYC and also manage their investment to maximize profits.
He loves the business of real estate and committed to it after helping several friends fulfill their dream to be home owners. Negotiation strategies, market plans, customer relations and lots of solid skills are involved in helping a client to find their dream home. As he always says, “The Internet will never substitute real estate agents. Internet cannot build trust between clients and the truth on the other end. Trust is the foundation of every successful investment.”
His solid computer skills are very useful for this business as technology is the central part of real estate these days. From preparing creative documents, to marketing, to using social media, to building customized websites, his goal is always to attract your eye. He devotes himself into the research of how computer technology could improve home experiences of both buyers and sellers alike. As always, Honghao wishes you much success in investing in New York City's real properties and welcomes you to work with him.